Inform Marketing Group | About Us - Inform Marketing Group
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About Inform Marketing Group’s Management Team

The Inform Marketing Group provides quality and cost effective equipment solutions to our customers. We are the liaison between the manufacturer and the customer, helping to create the most effective programming and pricing, making the products marketable to the end-user.

 

Our mission is to represent both the factory and the dealer/distributor and building a mutually beneficial relationship for all; creating successful, long term relationships is our primary goal.

We take our responsibility to sustain and increase growth within our marketplace very seriously. We are dedicated to informing our customers of the product lines we represent. We also provide product training, project management, and the highest quality of customer service for our customers.

 

The Inform Marketing Group is also proud to represent manufacturers who have the highest quality products in the market place. We are committed to making our manufacturers’ products stand out, and gladly offer our manufacturer-specific and knowledgeable consultation services, project management, design facilitation, and training for the end-user.

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Jeff Yates

Jeff Yates
President
Sales and Marketing

 

Jeff, a California native, attended UCSF studying business. In 1999, San Francisco was a hotbed in the tech industry and Jeff was hired as a document consultant for a business partner of Xerox and Panasonic.  As the dot-com opportunities increased, Jeff joined the company Move.com as a web design crew leader for online content.  Later, Jeff continued his career in the telecom industry, selling products such as PBX, VOIP (voice over IP), data, and wireless systems, partnering with companies such as Lucent/Avaya, and WorldCom.  Jeff also consulted for the event promotion group 2nd Sunday Productions, which hosted annual summer music events and contracted large alcohol beverage sponsors.

 

In 2002, Jeff joined Jim and the Inform Marketing Group. Utilizing previous restaurant experience from the high school and college days, Jeff and his marketing insight helped build Inform tremendously.  His ongoing effort and commitment to the products he managed for Inform Marketing Group shows in his success.

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Jim  Yates

Jim Yates
Advisory Panel

 

Jim is a native of Iowa and attended the University Of Nebraska on a basketball scholarship.  Jim spent many years in the food and beverage industry, establishing a nationally branded beverage program for both retail and foodservice providers that became a national leader in its beverage category.  This program became Master of Mixes Company, a complete bar mixer category brand.  With distribution to North/South America and Europe, the brand grew to be in every major grocery store in the U.S.

 

In 1999, Jim purchased CBA’s (Charles Bradford & Associates) firm, now named the Inform Marketing Group. Jim’s strategic management and marketing expertise doubled and had continually increased sales.  Today, Jim’s relationships are as strong as ever coupled by a desire to grow Inform.

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Alyssa Large

Alyssa Large
Territory Manager

Sacramento – Central Valley

 

the beginning of 2014, Alyssa joined the J&E Restaurant Supply team and begun her role as a DSR. There she obtained great knowledge of day to day sales, project management, and most importantly customer retention.

 

After just over a year and a half with J&E, Alyssa joined the Inform Sales team. She feels confident that she can bring whatever she needs to the table to help the Inform Marketing Group grow and succeed. Now residing in Sacramento, CA, Alyssa will be managing Informs Redding, Sacramento, Central Valley and Reno markets.

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Scott McCarthy

Scott McCarthy
Territory Manager/Culinary Support
Scott McCarthy, a New Orleans native, attended Johnson & Wales University in North Miami, Florida where he earned an A.S. in Culinary Arts. In 2008, Scott moved from Southern California to the Bay Area working in restaurants and high-end catering companies. Prior to joining Inform Marketing Group, Scott worked for Sedexo as a Corporate Executive Chef for the Federal Reserve Bank of San Francisco and Roche Molecular Systems in Pleasanton, CA. With over 18 years of culinary experience in high-end kitchens and restaurants, Scott brings a unique sales perspective to the brands Inform Group represents.
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Leticia Belasco

Leticia Belasco
Team Lead
(encompasses customer service, inside sales, and project management)

 

Leticia has spent the last decade in the education industry as an assistant in pre K-12 education programs. Most recently, she was an associate in the special education program at Pittsburg USD. Wife of the foodservice director at Pittsburg USD, she has gained industry knowledge of our k-12 client base in northern California and also is knowledgeable in the equipment used on a day to day basis.

 

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Stacie Kafouros-Yates

Stacie Kafouros-Yates
Nutritionist

 

Stacie attended the University of Hawaii where she obtained a BS in Nutrition and furthered with an internship at the University of Houston Medical Center. In the following years, she pursued sales and regional sales roles in the pharmaceutical and female health care industry. With a newly developed position at Inform, Stacie will be able to help Informs clients that need or request menu development, or food daily value calculations.

 

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